Merch is our business so it doesn't have to be yours.
Brewery merch, run for you. Paid out every quarter.
We design it, build and run your store, help market it, and handle every order.
Trusted by breweries and taprooms nationwide, like:
Built for breweries and taprooms.
A brewery merch program customized for you, operated by us.
Design, the store, marketing, fulfillment, and customer service: every piece is on us. You just get paid.
Get started for freeA revenue line you don't have to operate.
We run the whole program. Design, store, orders, shipping, support; and you get a bank deposit every quarter.
Keep selling in the taproom, too.
Order small runs at wholesale with no minimums for the touch & feel and the impulse buy.
Merch that's on-brand and actually sells.
Our in-house team puts your brand on quality, on-trend products. Offer multiple styles, colors, and gender-friendly cuts.
We help promote it for you.
Ready-to-post assets like printable QR posters, shoppable Instagram posts, newsletter content; plus quarterly Store Insights to help you sell more.
Reach fans beyond your taproom.
Your store lives online and on the Bout It marketplace, where beer fans already shop brewery merch across the U.S. Embed on your own website too.
No up front costs, no subscriptions, no risk.
No setup fee, no order minimums, no inventory. You only get payouts.
We run the marketing, you run your taproom
Every asset that sells your merch, made and managed for you.
Your branded storefront
We design, host, and run your branded storefront on the Bout It marketplace, which facilitates better discoverability of your merch.
Embedded store
You can easily drop your online store straight onto your own site with a simple block of code. We still run it for you.
QR code signage
We create printable signage for the taproom, delivered at onboarding.
Social content
Auto-generated shop-able posts and stories so you can easily share with your community.
Quarterly Store Insights
A personalized report on what's popular in your store, and opportunities to increase sales.
Brewery merch programs: common questions
How does the money work?
We share the profit 50/50 and deposit your share quarterly via ACH.
Who designs the branded merch?
Our in-house design team handles the design using your logo and artwork (label art highly encouraged!) We put your brand on quality, on-trend products, so the merch looks like you and actually sells. Quarterly design refreshes on request.
Can we keep merch in the taproom?
Yes, and most of our breweries do. Order physical stock at wholesale with no minimums – samples so fans can check the fit, and a supply at the bar for the impulse buy.
How much work is this for us?
Almost none. We design the merch, build and host your store, handle every order, ship to the fan, and cover customer service. You just supply your fanbase and showcase your store wherever you can.
Do we have to market the store ourselves?
Not entirely, but sharing the assets we create for you will go a long way. We automatically generate marketing assets – printable QR posters, shoppable Instagram posts, newsletter content – and share them out to you. You also get a self-serve studio to create anything more, and quarterly Store Insights with specific actions to sell more.
Can fans who do not live near us buy our merch?
Yes. Your store is online and open to anyone – it also lives on the Bout It marketplace where beer fans already shop brewery merch across the U.S. Every order ships straight to the fan.
Is it really free?
Yes! It's free to set up and free to run. No subscriptions, no order minimums, and nothing to buy before you sell a thing. You only get payouts direct to your bank.
How is this different from our local print shop, and can we still use ours?
A print shop makes you commit to a big bulk run and guess on designs and sizes. With us you can offer dozens of designs, styles, and colors with no inventory risk. When you want physical stock we can produce small wholesale batches with no minimums. Order three of something instead of three hundred. You can still use your local printer for anything you like – we just make it optional.
What products can we offer?
Dozens of styles and colors of tees, hoodies, and hats, plus other apparel and accessories. If a style or color sells well online you can feel more confident offering it in the taproom.
Turn your merch into a quarterly check.
No cost and no commitment to get started. You only get payouts, never a bill.
Get started for free