Introducing MAAS: How Bout It Invented a Revolutionary Model for Brewery Merchandise

In the craft beer world, breweries pour their heart and soul into crafting great beer, building loyal communities of fans. But when it comes to merchandise, the process can be overwhelming and resource-intensive, and fans don't have easy access to the brands they love. That's where Bout It saw an opportunity to innovate—and we did.

We created MAAS (Merch As A Service), the first and only model designed specifically for breweries to streamline their merchandise operations. This revolutionary approach solves pain points for both breweries and customers, allowing breweries to offer high-quality, custom merch without the hassle and fans the ability to always purchase fresh styles they love in any size they need.

In this post, we’ll dive into how Bout It innovated the MAAS model, why it’s transforming the brewery merch industry, and why no one else can deliver the same value.

1. The Pain Point: Breweries Face Challenges with Merch Management

Before Bout It introduced MAAS, most breweries were managing merchandise on their own. This meant balancing the complexities of design, production, inventory management, shipping, and customer service—all while trying to brew great beer. For many, this process was a logistical nightmare, leading to overstocked items, missed sales opportunities, and unhappy customers waiting for orders.

The same struggle existed on the customer side. Fans wanted access to fresh, high-quality brewery merch but often found limited availability, outdated designs, or stock shortages.

2. The Innovation: Creating MAAS to Meet Brewery and Customer Needs

Bout It saw an opportunity to create something new—a model that completely shifts how breweries approach merchandise. MAAS (Merch As A Service) was invented to provide breweries with a simple, end-to-end solution for offering custom, high-quality merch without the stress.

With MAAS, breweries can now provide their customers with a seamless shopping experience where fans can always find fresh styles they love in any size they need. Meanwhile, the burden of managing every step of the process is removed, allowing breweries to stay focused on what they do best—brewing exceptional beer.

3. Why MAAS is Revolutionizing Brewery Merchandise

Bout It's MAAS model isn’t just solving a problem—it’s changing the game for breweries everywhere. Here’s why:

  • 100% Focus on Brewing: Breweries no longer have to split their time between beer and merch. With MAAS, we take care of everything, so breweries can focus on their craft.

  • Zero Inventory Risk: Traditional merchandise requires breweries to predict demand, which often leads to overproduction or stockouts. MAAS solves this, ensuring no inventory is wasted.

  • Increased Revenue Potential: By expanding merch offerings without additional work, breweries can offer more products and designs, driving up sales. Plus, MAAS allows for seasonal and limited-edition runs that create excitement and urgency for fans.

  • Better Customer Experience: With a dedicated platform for shopping, brewery fans have a smooth, easy experience finding and purchasing their favorite brewery’s merch. Fast fulfillment and professional customer service ensure satisfaction.

4. Why Bout It is the Only Provider Offering This Revolutionary Service

We’re not just another merch supplier—we’re the inventors of the MAAS model. No one else offers this full-service approach, combining design, production, and fulfillment with a centralized marketplace for brewery merchandise. Bout It is the only provider in the industry that understands the unique needs of breweries and has built a solution tailored to them.

Our Merch As A Service model empowers breweries of any size to offer high-quality merchandise that resonates with their customers, all while staying hands-off (with as much say in the process. From limited-edition drops to core merchandise, MAAS is the future of brewery merch.

5. The Future of MAAS: Transforming Brewery Merchandise

As more breweries discover the power of MAAS, we believe this revolutionary model will continue to shape the future of brewery merchandise. Bout It remains committed to helping breweries offer unique, high-quality merch with zero stress. As the demand for custom merchandise grows, MAAS will evolve to meet the needs of both breweries and their loyal fans.